Websites are one of the most important assets of any business. They are the shop window for your company and usually make up the first impression of a potential customer. Having a credible, professional and engaging online presence requires work and patience but it is essential. When a potential customer wants to find out more about you; buy or use your products and services they will type your business name into a search engine. If they cannot find you or get poor user experience they will not convert into a customer.