Websites are one of the most important assets of any business. They are the shop window for your company and usually make up the first impression of a potential customer. Having a credible, professional and engaging online presence requires work and patience but it is essential.

When a potential customer wants to find out more about you; buy or use your products and services they will type your business name into a search engine. If they cannot find you or get poor user experience they will not convert into a customer.
Archant Digital Solutions Creative Desk

Having a website that looks good is only part of the story, it’s what users don’t see on and off the website that really counts.

According to GoogleÂ’’s Consumer Barometer, the UK is one of the most connected countries in the world. With your potential customers always connected to the internet through multiple devices it’s vital that your website works as hard as possible.

Your website needs to cater for all of devices and be responsive. According to Google, mobile shopping-related searches increased 120% in the last year. Not only do you need to think mobile first but your website needs to be quick. 40% of consumers expect a site to load within 3 seconds or they will abandon the journey!
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